PROJECT

Mitsubishi
Drive Your Ambition
Season 2

In partnership with Under 40 CEOs and Samsung, Mitsubishi Motors launched its second “Drive Your Ambition” season. A platform with the mission to inspire and motivate young business leaders across Africa.

This edition also introduces the “Meet Your Mentor” Competition, in which six fortunate winners who are aspiring or experienced business owners can take advantage of a complimentary mentoring session with a member of the Under40 CEOs network and receive a financial contribution from Massilia Motors of 200,000 naira.

StateofArts was the agency charged with all brand creatives including the creation of promotional videos for social media, billboards and awareness posts on social media for the entire Drive Your Ambition Season 2 campaign. StateofArts also handled campaign paid ads for Mitsubishi Motors Nigeria and Under 40 CEOs.

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The first phase of this edition will feature six episodes on Youtube in which six members of the Under 40 CEOS network drive experienced leaders across a wide range of industries, obtaining invaluable insights on topics related to reshaping the social, economic, and political landscape for a better tomorrow.

Transformational leaders, including Mavi Isibor, Rotimi Pedro, Dele Belgore, Leke Alder, Tolu Adeusi, Dozie Okafor, and Lanre Akinlagun, were featured in this season.

The entire show was a success and we are glad to have had the privilege of working with such organisations in sharing their vision by inspiring and motivating millions of young business minds across Africa and the world.

Specifications
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