CASE STUDY

Mitsubishi Takata Recall Campaign

Project Brief

THE PROBLEM
Tens of millions of vehicles across 19 vehicle manufacturers contain repaired defective airbag inflators under recall Prolonged exposure to high heat and humidity degrades the chemical propellant in a defective airbag inflator over time, which makes it more explosive and increases the risk of serious injury or death. Some vehicles have a 50% chance of a dangerous airbag inflator explosion upon deployment, spraying metal shrapnel at vehicle occupants.

THE SOLUTION
Create an awareness campaign for Mitsubishi Motors Nigeria. Urging customers first to understand what the issue is without creating panic or fear in their minds. Educating them on urgent steps to take first to know if they are affected and how to get their vehicles fixed free of charge.

Specifications
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